Investment Glossary · Quick read · No ads
Book Building
The process used by investment banks to gather investor demand and set the final price for a new share offering or IPO before it launches to the market.
What is Book Building?
The process used by investment banks to gather investor demand and set the final price for a new share offering or IPO before it launches to the market.
About this page. Written by Associate Professor Charles Lo, CPA, PhD. Checked against reliable sources before publication. No ads and no paywall. Editorial standards · How we fact check · Corrections log · Report an error
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